Star Street Precinct – 2014 Christmas Campaign

The idea of this project was to create a lucky draw campaign to attract people to shop & dine at Starstreet Precinct, while designing key visuals and materials that are edgy and fun! Our team came up the idea of the retro dress me up paperdoll game to represent the vibrant products and foods one can find in Starstreet. We emphasize that everyone can be their own Santa Clause by shopping, gifting and winning mouth-watering prizes. The project scope includes printed and digital collateral as well as standee and film box productions. We are extremely delighted to take on this fun project, die-cut on on the leaflet card and standee was a challenging production procedure but we enjoyed every detail of the process. Hope everyone will have a Merry Christmas and please check out Starstreet Precinct and Pacific Place Three and Be your own Santa! Cheers!

這個項目的概念是創建一個抽獎活動作招徠以吸引人們到星街小區購物、用餐，並設計了前衛及趣味性的視覺圖像。設計團隊提出了紙娃娃換裝遊戲來表達充滿活力的產品、食品能在星街小區找到。並強調每人均能透過購物、送贈及贏得獎品來成為自己的聖誕老人。該項目負責範圍包括印刷、數碼產物、廣告座架及燈箱製作。儘管這個項目有些具有挑戰性的生產程序（例如需在宣傅單張及廣告座架上進行模切），但我們仍很享受每個細節。